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| 3 Months Course Duration with NPR 15,000 startup salary |
Description
The Search Engine Marketing program is a direct response to the skyrocketing
growth of the search engine industry.
No longer the territory of geekdom, search engine marketing has exploded into
the mainstream.Today, thousands of businesses are falling all over themselves
to capture online searchers. And they'll pay big bucks to search engines for the
privilege. Giants like Google, Yahoo and AOL can't fail to make money because
everybody wants a bit of their search action.
As a search engine marketer, you'll pay for Web advertising that appears when
consumers type specific search terms into a search engine. Using a combination
of search optimization techniques, copywriting skills, and bidding dollars to pay
for targeted advertising, you'll be able to place a product or a business directly in
front of the right consumer at the right time.
This extreme demand means Search Engine Marketers can pick and choose their
jobs and/or clients. The more skilled marketers are head-hunted regularly.
Job candidates who hold specific industry certification in Search Engine Marketing
may well have an edge over their fellow applicants when it comes to interview
selection. The Search Engine Marketer series is a bundle of 5 courses designed for
persons who want to jump-start their career path in the fast-paced search engine
industry.
The Search Engine Marketer series consists of the following 5 individual courses:
Search Engine Optimization 101 +
Search Engine Optimization 201 +
Pay Per Click Marketing 101 +
Pay Per Click Marketing 201 +
This course is an elective. You may choose from Web Site Copywriting 101,
Web Site Usability 101, Article Marketing & Distribution, or Copywriting for
PPC 101.
Objectives
Upon successful completion of this program, you'll be able to:
Set up, monitor, and maintain successful search engine optimization or pay-per-click
campaigns for your sites on the world's most popular search engines and directories
Make Web sites that are compatible with search engines that will attract the kind of
visitors who are more likely to buy or sign up from the moment they arrive on a site
Prepare for starting your own search engine marketing business or applying for a job
as an SEO (search engine optimizer),SEM (search engine marketer), PPC (pay-per-
click) marketer, online advertising executive, or Web site copywriter.
Course Outline:
Search Engine Optimization 101
Introduction to SEO
Search Engine Basics
SEO Requirements Gathering
Keyword Research
Title and META Tag Creation
SEO Copywriting
SEO Integration
Search Engine and Directory Submission
Search Engine Spam
SEO Reporting and Conversions
Search Engine Optimization 201
Overview of SEO
Site Architecture
Text Content
Dynamic Content
Graphics
Flash and Splash Pages
Frames and Tables
Link Popularity
Pay For Performance
Measuring SEO ROI
Starting Your Own SEO Business
Pay-Per-Click Marketing 101
Introduction to Pay-Per-Click Marketing
Pay-Per-Click Campaign Preparation
An Introduction to Google AdWords
How to Set Up an AdWords Account
An Introduction to Yahoo! Search Marketing
How to Set Up a Yahoo! Sponsored Search Account
Keyword Research for PPC Campaigns
Ad Copy Creation for PPC Campaigns
Landing Page Creation for PPC Campaigns
PPC Campaign Conversion and ROI Measurement
Pay-Per-Click Marketing 201
Overview of PPC Marketing
Pay-Per-Click Search Engines
Key Elements of a Successful PPC Campaign
Building Effective PPC Ads
How to Structure Your PPC Campaign
Effective PPC Bidding Strategies
How to Create Killer Landing Pages
Tracking PPC Conversions
A/B Split Testing
How to Measure ROI on PPC
Web Site Copywriting 101
Program Introduction
THE Most Important (and most overlooked) Aspect of Copywriting
Discover What Copy Type Fits Your Target Audience Best
Guess What? Men and Women Are Different!
Writing to Please Everybody
Headlines: The Beginning and the End
Features vs. Benefits: Do You Really Know the Difference?
Adding Emotions and Dreams and Tugging On Heartstrings
The Power Points of Your Copy
A.I.D.
and the Buying Process
Search Engine Optimization: Copy Is Crucial
Final Thoughts
Prerequisite
Before enrolling in this course, you should have good keyboarding skills, and you
should be familiar with using search engines, Internet browsers, and e-mail. It's an
advantage, but not required, to have some HTML knowledge and advanced search
engine usage experience, as well.
This program will benefit marketers, advertisers, and anyone else who wants to
promote Web sites on search engines. Webmasters and business owners who want
to increase traffic to their sites will also find this course useful. Additionally, search
engine optimizers and search engine marketers who want to improve their skills will
get what they want from this program.
