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| 6 Months Course Duration with NPR 15,000 startup salary |
This internationally recognized e-commerce course and training program provides a comprehensive introduction to e-commerce methodologies and practices.
Description
This course provides an introduction to eBusiness - business that takes place online.
Online business is increasingly important in our networked world of global transactions
and global competition. This course will examine four major topic areas:
Online business is increasingly important in our networked world of global transactions
and global competition. This course will examine four major topic areas:
- Design and Build of Online Business Website
- Developing Marketing and Customer Service Plans
- Creating a comprehensive Business Plan
- Creating a detailed eBusiness Design and Implementation Project Plan
The Internet is changing the way companies do business. This course will provide an
introduction to the basics of electronic business and includes project planning, as well
as marketing, customer service and business plan development. The course focuses
on how eBusiness is carried out, including marketing, web design, and electronic retailing,
as well as the advantages and disadvantages of this form of commerce, the infrastructures
in place to support this type of electronic business, and the global economy within which
it takes place. Other topics include an overview and understanding of:
introduction to the basics of electronic business and includes project planning, as well
as marketing, customer service and business plan development. The course focuses
on how eBusiness is carried out, including marketing, web design, and electronic retailing,
as well as the advantages and disadvantages of this form of commerce, the infrastructures
in place to support this type of electronic business, and the global economy within which
it takes place. Other topics include an overview and understanding of:
- Pros & Cons of Starting an Online Business
- Search Engines, Shopping Bots
- Marketing, Traffic Reports, Ratings
- Website Design and Build
- Customer Service
- Integrity, Mission, Values
- Financing
- Market Research
- Business Structure
- Employees, Benefits & Policies
- Computers, Software, Hardware
- Business Insurance
- Bookkeeping, Financial Statements
- Taxes
- Inventory
Objectives
Upon successful completion of this program, you'll be able to:
- Understand the concepts and terminology related to e-Business, such as retailing, marketing and infrastructures
- Describe at least 10 actions required to start an online business
- Identify the business hardware, software and other equipment needs for an online business
- Know how to choose a web host and design tool for website creation
- Identify successful electronic products and services
- Know how to identify a target audience for e-Business products and services
- Understand the steps required for marketing an e-Business product or service
- Identify the accounting, privacy and security processes that are needed to protect an online business
- Understand the potential pitfalls of online retailing and how to avoid them
- Create a marketing plan
- Create a Mission and Values statement
- Complete a comprehensive Business Plan
- Create a comprehensive Project Plan
Course Outline:
- Unit 1
- Pros & Cons of Starting an Online Business
- Considerations when Designing and Building a Website
- Unit 2
- Search Engines, Shopping Bots
- Marketing, Traffic Reports, Ratings
- Venture Capital Information
- Unit 3
- Website Design and Build
- Tools and Artwork
- Unit 4
- Website Creation
- Unit 5
- Customer Service
- Business Plan Overview
- Unit 6
- Integrity, Mission, Values
- Business Plan, Part 1
- Unit 7
- Financing
- Market Research
- Business Structure
- Business Plan, Part 2
- Unit 8
- Offering Credit
- Employees, Benefits & Policies
- Unit 9
- Computers, Software, Hardware
- Business Insurance
- Business Plan, Part 3
- Unit 10
- Marketing Plan Development
- Public Relations Customer Service
- Business Plan, Part 4
- Unit 11
- Bookkeeping
- Financial Statements
- Business Plan, Part 5
- Unit 12
- Financial Management
- Taxes
- Inventory
- Business Plan, Part 6
- Unit 13
- Project Plan Development
Prerequisite
The course is implemented online as a series of readings and interactive learning activities.
To increase understanding, each module comes complete with links to key readings that are
integrated into learning activities that are designed to strengthen the link between the
instructional presentation and the student's learning process.
To increase understanding, each module comes complete with links to key readings that are
integrated into learning activities that are designed to strengthen the link between the
instructional presentation and the student's learning process.
The course does presume some level of familiarity with computer and Internet technologies.
Students should be familiar with emailing, web browsing, and basic computer operations.
Students should be familiar with emailing, web browsing, and basic computer operations.
Audience
- Managers and staff who head up eBusiness implementation efforts
- Managers considering eBusiness implementation who want to know the best methods to employ
- Employees involved in eBusiness implementation
- Entrepreneurs interested in starting an eBusiness
- Consultants who want to pursue eBusiness implementation as a line of business
- IT professionals who want to establish themselves and their groups firmly in eBusiness
